Call for Papers

SUBMISSION DEADLINE: July 15, 2025

For decades, international business (IB) was built on the myth of global harmony—a belief that economic integration, free trade, and cross-border cooperation would create a stable and prosperous world. In Greek mythology, Harmonia represented balance and unity, and for much of the late 20th and early 21st centuries, this ideal seemed to shape globalization narratives. However, today’s world tells a different story. Disruptive technologies, geopolitical conflicts, economic fragmentation, and shifting trade policies have shattered the illusion of seamless international cooperation, forcing firms to rethink their strategies and practices in an increasingly uncertain landscape.

While globalization has driven economic growth and innovation, recent crises have exposed deep vulnerabilities in global supply chains, trade networks, and governance structures. The rapid advancement of Generative AI, automation, and digital transformation is reshaping industries, while wars in Ukraine, the Middle East, and Sudan, tensions in the Red Sea, and deteriorating US-China relations are disrupting global markets. Furthermore, recent policies of the new U.S. administration under President Trump, along with fundamental shifts in political ideologies worldwide, indicates a move away from hyper-globalization.

At the same time, the promise of a harmonious, sustainable future remains elusive. The failure to meet Sustainable Development Goals (SDGs), the growing urgency of climate change, and shifting societal expectations demand a re-evaluation of business practices.

Within the above framework, businesses must develop new strategies to navigate this evolving terrain.

In this era of uncertainty, we must ask: Was the harmony of globalization ever more than a myth? What new strategies and practices will firms need to thrive in a fragmented world?

We invite submissions of conceptual, empirical, and review papers, as well as provocative essays that challenge existing IB paradigmς.